The presentation of the first collection of Gigi Hadid and Reebok took place on February 4, 2019. It was held in the hall of the Dream Charter School in New York: Gigi played volleyball with students (girls of all ages), signed sneakers for everyone who wished from her collection and talked about its creation.
The Gigi collection is clothing with a rich color palette: it presents things of various colors – from classic black to orange-favorite and bright blue, the model’s favorite. How to combine them among themselves is best demonstrated by Gigi herself (and her model friends – for example, Coco Rocha posted a photo on Instagram almost immediately after the drop). Complement crop tops with leggings or wide trousers, do not forget about stylish bomber jackets and, of course, sneakers. The last Gigi paid special attention to create a unique model. All items are on sale now.
Reebok presented the second collection, created in conjunction with the model Gigi Hadid. As with the first collaboration, the model itself demonstrated its creations. In an autumn advertising campaign, she explores wildlife in sportswear and brand shoes.
The starting points in creating the collection for Gigi Hadid were light, color, energy and versatility. As the press release states, things are “designed for classes at all temperatures and conditions.” “I was drawn to a vintage Reebok collection from their archives. The colors are amazing in this collection and can truly be worn year round.”
Gigi Hadid introduced sports pants, a vest and a windbreaker with graphic blue and brown patterns, as well as a black top for training on one shoulder. In addition, the collection includes two versions of the DMX 2K Zip sneakers: white with a black sole and beige with orange accents.
Things Gigi Hadid x Reebok will go on sale on October 24th. They can already be purchased online on the brand website.
“Everything about the outdoors inspires me: the light, the colors, the energy, the complexity. When you find what makes you feel free, then you can really do anything.”